Well... It all started when I sat by the fire, amazed as allways by its mystic beauty, and decided to capture some Photos. When I looked at the first photo, I immediatly saw a face looking at me. I swiped to the next photo and I saw than what looked as people dancing arround a fire. I soon realized that it's everywhere... The fire contains so many beautiful and amazing visuals... The prettiest thing about it is that each person sees a different thing! Which made me realize that the fire reflects our inner world and we see in it what lives inside of us.

And so I fell inlove with the visuals of the fire and decided to create a deck of therapeutic cards with the best photos captured. I started taking thoulsands of photos in many different fire places, both in nature and in some events like festivals. After a while I printed my first deck of Fire Spirit Cards, and after so many amazed reactions to these photos I decided to give it a new shape and create a clothing collection and wall-art photographs and this is how this shop was founded.

I see the fire as a magical element that has the ability to take you on a beautiful journey. It represent the power of creation, passion, magic and the spirit itself. The fire is so powerfull that when it's out of balance it also represents death, chaos and distruction. As I see life, and according to many traditions, the fire is also an element inside of us. I bless us all to allways have in us a balanced, warm and constructive fire.

I hope that you will find that my products contain some of that wonder, so you could wear it and walk with this magical element on you, or hang it on your wall and share the glorious and the wonders of this world with other people.

Presented to you with love.
The Heartist